For John Leon, the next challenge has never been about becoming a professional athlete or racer. It is about setting a goal, preparing for it, and proving to himself that he can finish what he started.

DeadRabbit Racing represents that mindset—a personal pursuit that has taken John across automotive racing, endurance sports, and adventure. From getting behind the wheel of a trophy truck to crossing the finish line of a triathlon or taking on the physical and mental demands of mountaineering, each experience begins with the same question: What’s next?

John has taken on multiple forms of automotive racing, including trophy truck and off-road racing, road racing, hill climbing, and endurance racing. He approaches each new discipline as another opportunity to learn, prepare, and push himself outside of what is familiar. For him, getting behind the wheel isn’t about building a professional racing résumé—it is about experiencing the challenge firsthand and accomplishing something he once set out to do.

That drive doesn’t stop when the engine turns off.

John has also challenged himself through triathlons, long-distance swimming, cycling, mountaineering, winter expeditions, and other demanding adventures. His experiences include completing an Ironman Triathlon and taking on the iconic Alcatraz swim, along with mountaineering and climbing pursuits that test endurance in an entirely different environment.

What connects all of these experiences is John’s desire to continually set new goals for himself. Some require speed. Others require hours of endurance. Some put him behind the wheel, while others take him into open water or up a mountain. Each requires its own level of preparation, discipline, focus, and respect for the challenge ahead.

For John, there will always be another goal to chase and another experience worth pursuing. DeadRabbit Racing is the home for that journey—a collection of challenges undertaken not because he has to, but because he wants to find out what he is capable of accomplishing next.

One goal completed. On to the next.

DeadRabbit Racing.